Earlier this month, the American Farmers Association filed a 15-page petition with the United States Department of Agriculture (USDA) to formally define the term “beef” after it was reported that companies such as Impossible foods and beyond the meat, they were race to replace the meat with vegetable ingredients.
Science in meat
They say that a brilliant combination of science and herbal ingredients can replace real meat burgers with a healthy alternative that is said to taste real, according to the USA Today article.
“While alternative sources of protein are not a direct threat to the meat industry, we see that the mislabelling of products such as misleading” – Lia said Biondo, the director of the association and director of information dissemination . “Our goal is to solve the problem before it becomes a more serious problem.”
Ranch is a problem with fake meat occurred when well-funded technology companies, such as Beyond Meat, promotes the creation of veggie burgers, sausages and meats that look and taste like the real thing.
Ingredients in meat production
The Association asserts that if companies are allowed to label something like beef or meat, it should be linked to beef cattle. Therefore, companies that label their products as meat are, by default, erroneous and misleading, since companies use ingredients that lack any meat derived from livestock.
However, the founder and CEO of Beyond Meat Ethan Brown believes that customers already know what they are looking for and that they will not be expelled under similar conditions. Brown, who did not accept the request as a threat, said: “I think that it can really help us more than it can hurt us, because a national dialogue is initiated around what the meat really is, and if the origin Meat really matters to the consumer. ”
While ranchers may regret using the term, for fear of an imminent threat to the meat industry, vegetarian meat has become a growing trend in the food industry.
According to a US report Today, HealthFocus International data say that 60% of American consumers reduce meat consumption. This can lead to a conflict between pastoralists and technology companies that benefit from meat substitutes.
“We believe that pastors can be produced with competition,” – said Jessica Alma, policy director at Good Food Institute. “Or, like Tyson and Cargill, they can invest in the future, but instead they ask the USDA to help use certain terms on the labels and distort the playing field in favor of the cattle,” he added, referring to the future. of the meat industry. Companies like Tyson Foods invest in meat products made with meat.
Almy considered that a petition filed with the US Department of Agriculture. UU It would inevitably lead to the loss of livestock, since this proposal would violate the First Amendment.
“Of course, I think this skottsy request requires USDA charge to be available to the court – said Almi.” I think your proposal would violate the First Amendment if it has been accepted by the United States Department of Agriculture. The government has the right to regulate freedom of expression, for example, to inform companies on the basis of pure vegetables and meat in the form of labeling their products if necessary to provide consumers “deceptive”.